SELECT PHOTOS BY ANDREW FREIRICH

A lifestyle full of Hollywood, California coastlines, great weather, daily treks and exercise adventures, weekend road trips to the mountains, desert and coastal towns!

I can remember a time in high school driving my 1968 Firebird convertible, listening to the Eagles “Hotel California” dreaming of what it would be like cruising along the Pacific Coast Highway.

Moving to Los Angeles, after college, I experienced the California lifestlye, Hollywood, and the entertainment business to it’s fullest. The William Morris Agency where I was recruited,  was the ultimate introduction, and provided me a wealth of contacts to move to the next stage of my career as an Executive Producer and Director.

Cooking with Wolfgang Puck Video Cover

World renowned celebrity Chef Wolfgang Pucks first cooking show

I acquired numerous contacts and knowledge at WMA, and there after, I started my own production company developing and producing shows in cooking, fitness and travel. My earliest projects included collaborations with Celebrity Chef Wolfgang Puck and TV icon at the time Heather Locklear. Those two projects projected me to new heights,  also opened the doors for me in so many ways to continue to create, Produce and Direct future projects.

Not only does California offer some of the best weather in the country, it’s  year round outdoor activities provide an amazing play ground for all the outdoor enthusiasts.  California is also one of the most health and fitness conscious places in the country. I have always been an outdoorsman, with hiking, biking, running and climbing as part of my daily routine. The geography offers so many opportunities, to explore from the entire landscape of where the mountains meet the sea, and in between.  The desert is an arms length away with 5 star resorts.

Visits up north to Santa Barbara were highlights of each month while I lived there. Weekends away in the Desert like Palm Springs and Rancho Mirage would allow me to relax and decompress while rejuvenating in their great spas.  Arrowhead and Big Bear mountains were a couple hours away, and provided my mountain climbing needs while enjoying the favors of mountain nature.

A lifestyle full of Hollywood, California coastlines, great weather, daily treks and exercise adventures, weekend road trips to the mountains, desert and coastal towns! The Beach Boys had it right!

  • Enjoying a magnificent sunset at one of my favorite beaches off Pacific Coast Highway
  • On Location in the Arrowhead mountains
  • The summit of a local mountain, overlooking Santa Monica, with Catalina Island in the background.