Creator / Executive Producer / Director / Celebrity Management
For over 25 years, Andrew Freirich and his team at Fit Global and Fit Global Management have created and produced niche entertainment and commercial productions for lifestyle, fitness, cooking, health, medical and travel programming in both English and Spanish. He is an International award-winning creator, Executive Producer and Director.
As the founder of Fit Global, Andrew has produced and directed over 250 television episodes distributed in over 60 countries globally, in addition to numerous high profile celebrity videos and DVDs. He is proud to be honored by the World Health Organization/PAHO for outstanding efforts in promoting and producing healthy active lifestyle and fitness programming around the world.
With clear vision and a collaborative spirit, Andrew has been able to create and execute a wide array of projects from concept phase through completion in an effective, distinctive fashion. His ability to recognize untapped market niches have empowered him to create many first-of-a-kind ventures, including Wolfgang Puck‘s very first cooking series and Totalmente En Forma, the #1 Spanish language fitness series in the world, and in ESPN’s history.
Another of those ventures is the fitness DVD series Fabulously Fit Moms, with celebrity trainer and fitness expert Jennifer Nicole Lee. Andrew continues to be inspired by mothers who want to stay active and healthy while continuing to do it all, and hopes to create more health and lifestyle content to serve them.
As a dedicated athlete and tireless explorer himself, Andrew’s “Climb for a Cure” expedition up Mt. Rainer in 2010 raised up to $10,000 for St. Jude’s Children’s Research Hospital. That same relentless drive to explore and push limits led Andrew to create a successful adventure excursion company called Personal Challenge, leading hikers into the mountains around Santa Monica and Malibu, California, as well as Sedona, Arizona with the goal of challenging his clients personal comfort zones physically and mentally.
Andrew is no stranger to to the world of publishing. In the 1990s, he created Winning Fitness, a health and fitness magazine targeted towards men and women with contributors such as ESPN’s Kiana Tom and TV personality Brooke Burke. He’s also been a featured contributor to Shape en Espanol on active travel around the world.
In addition to Executive Producing and Directing, Andrew also serves as a high-level consultant and advisor on creative, business and product development for leading networks, production companies, book publishers, sponsorship corporations, infomercials, documentaries and celebrities.
“My real passion is finding that next new, exciting idea and making it come to life.”